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The HOUSE of AZOiiA is built on a strong foundation, with deep-rooted connections with people who have been with me for 13 to 23 years. Since my teenage years it’s been a long life journey.
Let me tell you the story about people from my journey with HOUSE of AZOiiA.
SRI – I first met Sri, the owner of Bali boutique factory, in 2010 when we were both working for an Australian company. Looking back, it feels as though our paths were destined to cross – an alignment orchestrated by the universe. Over the years, despite my repeated intentions not to return to Bali, life had other plans and kept drawing me back to this magical island.
Our relationship and collaboration truly blossomed when the brand was established in 2021. This enduring connection now allows us to create pieces that embody the essence of Bali. We both firmly believe that when European and Balinese spirits unite, something truly magical is born.
With every single order and my trip to Bali, we discover new details about each other, strengthening our bond and building a solid foundation for the future of the brand.
MARINA – My partnership with a talented pattern maker, Marina, which spans a decade, has been crucial in developing all my patterns in Europe. The first garment we developed together – the MASSAMI kimono – set the tone for my brand, blending traditional craftsmanship with a modern aesthetic.
RITA – Another close friend Rita, known since childhood for 23 years, has been invaluable in helping to perfect the fit and sizes, ensuring that every piece not only looks beautiful but also feels comfortable and flattering. Rita’s expertise has been instrumental in perfecting the fit of all my designs since 2020.
Together, we have created authentic & luxury loungewear using Indonesian batik silk blend fabric – each piece a celebration of cultural heritage and artistry. Batik, with its intricate patterns and deep symbolism, represents a timeless tradition passed down through generations. By blending this heritage with modern designs, we create kimono robes that honor the past while embracing the present.
Our small – run production ensures every piece is unique and delicately crafted to transition seamlessly through the seasons and last a lifetime. This is not fast fashion; this is a slow, thoughtful creation rooted in authenticity. Each robe is a canvas of storytelling – infused with the symbolic beauty of batik and the artistry of Balinese craftsmanship.
We believe that clothing is more than what you wear – it’s a connection to culture, a celebration of individuality, and a statement of values. Our kimono robes are designed to embody elegance and comfort, allowing you to carry the essence of Indonesian heritage wherever you go.
At the heart of our brand is a commitment to preserving the cultural and artistic legacy of batik while sharing its beauty with the world. Through every thread, pattern, and fold, we invite you to experience the art of living with authenticity and purpose.
Each HOUSE of AZOiiA piece is crafted by our small team in our atelier with carefully selected and finest Italian fabrics.
Within our small company, every team member shares a common set of values: respect, responsibility, trust, patience, and loyalty. We believe that the environment where we spend most of our time has a significant impact on how we feel, perform, and what we deliver to our clients.
The environment in which our products are made is intimate, hands-on, and personal. All manufacturing processes share the typical ‘crafted by hand’ tradition of respecting the material and working with hands. We believe that the energy from the hands that made the garment to the person wearing it is intuitively felt and sincerely appreciated.
At the heart of our business beats an ethical foundation that guides our approach. Within our small company, every team member shares a common set of values: respect, responsibility, trust, and loyalty.
We believe that the environment where we spend most of our time has a significant impact on how we feel, perform, and what we deliver to our clients.
My story begins as a little girl, with dreams and a desire to create. Being a teenager I was already designing and making one-of-a-kind clothing for myself and my friends in my cozy white room. Growing up outside of the city, deeply connected to the countryside, there has always been a special bond between myself and nature. Over time, it only grew stronger and nature became my source of inspiration.
As nature became my muse, I felt the need to give it something in exchange.
Soon after graduating from university, I started working in fashion, but my true love affair with craftmanship started when I was working for Yves Saint Laurent. I was given first-hand access to see how their meticulous luxury goods were made. I was fascinated by how they care for every single piece they produce, and most importantly, I discovered my love for excellence.
This fascination turned it into a passion.
My passion for adventure led me to Bali, Indonesia. One month’s stay became a one – year journey in this magical creative sanctuary. There’s an artistic spirit that lives in Bali’s electric green rice paddies, and the island’s warm ocean gives it pure energy. The island was my root of inspiration, the foundation of my love for exotic travel, the tropical mood, and my passion to discover and have a deeper connection with people I met along the way.
HOUSE OF AZOiiA was born from my true passion for an exotic lifestyle and desire for FREEDOM!
I’m passionate about creating unique, timeless styles that make the wearer feel alive, confident, and full of inner self-belief. Each piece carries a story from the past, and each new customer connects with one of my pieces. They are drawn together to create new stories and adventures together in the future.
Founder,
Beata E.
