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The HOUSE of AZOiiA is built on a strong foundation, with deep-rooted connections with people who have been with me for 13 to 23 years. Since my teenage years it’s been a long life journey.
Our small – run production ensures every piece is unique and delicately crafted in our atelier to transition seamlessly through the seasons and last a lifetime. This is not fast fashion; this is a slow, thoughtful creation rooted in authenticity. Each garment is a canvas of storytelling – infused with the symbolic beauty of fabric and the artistry of true craftsmanship.
We believe that clothing is more than what you wear – it’s a connection to culture, a celebration of individuality, and a statement of values. Our garments are designed to embody elegance and comfort, allowing you to carry the essence of heritage wherever you go.
Within our small company, every team member shares a common set of values: respect, responsibility, trust, patience, and loyalty. We believe that the environment where we spend most of our time has a significant impact on how we feel, perform, and what we deliver to our clients.
The environment in which our products are made is intimate, hands-on, and personal. All manufacturing processes share the typical ‘crafted by hand’ tradition of respecting the material and working with hands. We believe that the energy from the hands that made the garment to the person wearing it is intuitively felt and sincerely appreciated.
My story begins as a little girl, with dreams and a desire to create. Being a teenager I was already designing and making one-of-a-kind clothing for myself and my friends in my cozy white room. Growing up outside of the city, deeply connected to the countryside, there has always been a special bond between myself and nature. Over time, it only grew stronger and nature became my source of inspiration.
As nature became my muse, I felt the need to give it something in exchange.
Soon after graduating from university, I started working in fashion, but my true love affair with craftmanship started when I was working for Yves Saint Laurent. I was given first-hand access to see how their meticulous luxury goods were made. I was fascinated by how they care for every single piece they produce, and most importantly, I discovered my love for excellence.
This fascination turned it into a passion.
My passion for adventure led me to Bali, Indonesia. One month’s stay became a one – year journey in this magical creative sanctuary. There’s an artistic spirit that lives in Bali’s electric green rice paddies, and the island’s warm ocean gives it pure energy. The island was my root of inspiration, the foundation of my love for exotic travel, the tropical mood, and my passion to discover and have a deeper connection with people I met along the way.
HOUSE OF AZOiiA was born from my true passion for an exotic lifestyle and desire for FREEDOM!
I’m passionate about creating unique, timeless styles that make the wearer feel alive, confident, and full of inner self-belief. Each piece carries a story from the past, and each new customer connects with one of my pieces. They are drawn together to create new stories and adventures together in the future.
Founder,
Beata E.
